Another Summer is coming to a close, meaning that another Fall semester is right around the corner. With all the buzz of back-to-school, college students will be excited to meet up with friends and socialize over a few brewskies. What that means for you is that you have an opportunity to make your establishment the place to do it.
When trying to attract the college audience to your Trivia Night, there are a few key things to consider.
A trait of many a college student is loving a good bargain, especially on food and alcohol. Use this to your advantage and try offering a Happy Hour on appetizers or a discount on food for college IDs.
Additionally, offering a Pint Night or special on draft beers means students get an affordable opportunity to drink something a little more pleasant than cheap Natural Light, all while having a great time playing trivia.
Be in the Know
In order to make a connection with Millennial and Gen Z college students, it helps to speak their language. In today’s internet-based society, that often means memes. Memes by definition are a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users. A few years ago, the concept of memes blew up and opened up a new door of generational expression, communication, and entertainment.
Many viral posts involve memes of some form of another. Paying attention to what memes are trending can help you in promoting your Trivia Night to college students. Whether you make your own or use one as inspiration, memes are a great way to connect with this audience. Just be sure not to overdo it; If it looks like you are trying too hard, it might turn them off. The key is to be relatable.
For ideas on meme-related promotional ideas, check out our Bar Owner Newsletter!
Use Social Media
While knowing what is trending in the world of college students is important, the channel in which you implement that knowledge is also crucial. Memes wouldn’t exist without social media, therefore, social media a key factor in promoting your Trivia Night to college students.
Because of the digitalization of many of our communications, social media is how most college students consume their news, current events, and entertainment. By promoting your Trivia Night on social media, especially if you use a meme correctly, you are sure to reach the college audience and catch their attention. Couple that with a good deal on food and drinks, and it’s a recipe for success.
College students are a great audience to advertise your Trivia Night to. Not only are they willing to spend the money on a great deal on food and alcohol, but they also love games and a good time with friends, so give them a break from the homework influx and draw them in with a quiz they’ll actually enjoy. Establish a connection by offering specials and staying relevant and see your Trivia Night grow.