It’s been mentioned before, but it’s a point that bears repeating: social media is one of the most important tools you can leverage to grow your Trivia Nights. While platforms such as Instagram and Twitter allow you to share fun facts and pictures with your followers, the best social media outlet for promoting your Trivia Nights is Facebook.
So, what are the best practices for increasing attendance at your Trivia Nights by promoting through Facebook? Let’s break it down:
Create an Event on your business Facebook page
As soon as you sign a venue for Trivia Nights, the first step to spread the word via Facebook is to create an event on your business Facebook page.
Select an attention grabbing photo for the event. This can either be one from your library, or a photo from the venue the Trivia Night will be held (a spread of food and drinks, the company’s logo, etc).
In the location field, enter the venue where Trivia Nights will be held. If you have agreed to start with a single show with no further obligation, you can set the frequency of this event to “Once,” however if you did agree to multiple weeks, you can set the frequency to “Weekly,” and fill in the applicable start and end dates.
In the description of the event, add in as many details as possible, such as specials that will be run throughout the show, prizes for the winning teams, any themes or additional entertainment, etc. You can also make the venue a co-host of the event, which will allow them to edit the event, and cause it to appear within the event section of their Facebook page.
Once you’ve saved the event, reach out to the venue to encourage them to share it on their Facebook page for additional visibility. The more people who respond, the more news feeds the event will appear on!
Share the event on your personal Facebook page
Speaking of sharing, you should also share the event for your Trivia Night on your personal Facebook page. After clicking the “share as post” button, you are able to to add a message at the top as well. Write a short message here clarifying that this is a Trivia Night that you have started, and that you appreciate people coming out to support you while you host.
Adding an extra personal touch makes it more likely that your Facebook friends will take note of the event. Even if they aren’t able to attend your first Trivia Night, encourage your friends to “like” your business Facebook page, so they can be notified when new shows are added.
Post reminders about upcoming Trivia Nights on your business Facebook page
While people who RSVP to your event will receive a reminder from Facebook when the event is coming up, it is common for people who are interested in attending to take note, but not actually click the “Interested” or “Going” buttons.
You don’t want to post excessively and cause people to unfollow your account, but it is helpful to post about 5 days before the first Trivia Night at a new location to remind people of the start date. It is also wise to post on the day of the Trivia Night (usually around noon, to reach people on their lunch break), to remind them that the event has arrived.
For these posts, the best practice is to post an interesting photo (a meme, a Trivia question, etc), to catch the attention of the reader, and include a quick message reminding them of the day/time/location of the Trivia Night. Tag the venue in these posts, and encourage them to share on their page as well. In need of ideas for these Facebook posts? On the Last Call Trivia blog, we post weekly Facebook promo ideas, which are free to use. You can also sign up to have the newest graphic emailed to you every week.
Facebook is an excellent tool for promoting your Trivia Nights, both to your current network and beyond. The more people who share, like, and respond to your events and posts, the greater the audience you will reach, so be sure to keep the posts fresh and interesting. And the best part about the Facebook promo tips above- they’re all free.
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