The Helpful Guide to Social Media for Bars – The Short Version

 

Facebook

Posts

Post on a daily basis around lunchtime or after dinner. Post about things your fans care about and be careful not to self-promote. A good rule of thumb is 80/20. Eighty percent of the time you give helpful or interesting posts. Twenty percent of the time you can talk about your business.

Some creative ideas…

  • Create a Photo Album of Winners from Trivia Night
  • Give away unique prizes and experiences
  • Give out hints for some of the answers

Bonus Tips: Tag! A tag provides a link to another page or profile. It is a powerful way to cross-promote. Just start with @ and keep typing until you find what you’re trying to tag.

Tag @Last Call Trivia when talking about your trivia night! Our strong network of trivia lovers recognize our name and will get excited about your event.

Create photos and videos for your posts! This kind of media tends to get the most attention on social media. If you want to create your own graphics, Canva is free and super easy to use.

Roles

Allow people you trust to help you out with the page. You can do so by visiting Settings –> Page Roles. There are different levels of access for the different user roles, so be sure to read through the permissions before you give authority to someone.

Creating a Community

Make sure to respond to people who comment on your posts. Even complaints give you the opportunity to fix the problem and show the rest of your fans you care about making things right.

Scheduling

Bar owners are some of the busiest people we know. So, how do you make the most of your valuable time? You’ll see, right on Facebook, the option to schedule your posts to publish in the future. You can do that for free and without much hassle. HootSuite is also an option for scheduling messages ahead of time.

Keep Improving

Check your insights. You’ll see what works your fans and what doesn’t.


Twitter


Twitter is a whole world of its own. It has its own unique and loyal user base just waiting to discover and connect with your business.

Hashtag Tips:

#SumItUp
#Don’tMakeItTooLongBecauseItGetsConfusing
#capitalizewordstobreakthemup

Writing a Tweet

Instead of abbreviating and substituting words, take a good look at what you’re trying to say. If you can’t clearly say it in less than 140 characters, it’s not a good tweet. The beauty of Twitter is its conciseness. Say it simply and clearly. Use a hashtag to bring it all together.

Retweet (RT)

When you come across a tweet that you want to share with your followers, you can retweet it. Add a comment to the RT to show your followers exactly why you’re sharing it with them.

Respond

The key to being a great Tweeter is responding quickly. A tweet only “lives” for a few minutes, so if someone interacts with you, reward them! Interact and keep the tweet alive.


Special Events


With Last Call Trivia, you can turn an ordinary night into an unforgettable night. With special events, staff parties, theme shows, pint nights, and more, you can put on the best entertainment there is to offer.

And, we offer more than Trivia Night! You could try any of our popular shows including Trivia and Feud. Click on the links to learn more. Tell us a little bit about your dream event, and we’ll make it happen. Get in touch with Dave to discuss your special event.

Yes, it’s that easy.


You’ve got the basics! Get the full picture by checking out our 4,500+ word comprehensive guide to becoming a social media pro.

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