In any service industry, clients want to feel valued and appreciated. One of the best ways to show that you care about your clients outside of just their Trivia Night is to stay up to date on industry trends. By keeping yourself informed, you are able to position yourself as a business partner, and show that you offer value to your clients on every night of the week.
There are a number of places you can find articles and information about the bar and restaurant industry. Below are the best ways to start on the path towards becoming an industry expert.
Follow Blogs Targeted to Bar Owners
Blogs are constantly growing in number and popularity, which means there is a wealth of knowledge available through this channel. Most blogs allow you to become a subscriber, so you will be emailed any new content as it is published.
It is also wise to seek out additional blogs focused on topics relevant to your clients. For example, if you host Trivia Nights at a craft brewery, you can follow a beer-specific blog, such as All About Beer, to keep up on more nuanced trends in the industry.
Listen to Podcasts covering trends in the Hospitality Industry
Podcasts are a great option, because they offer more flexibility in when and where you consume them. Try switching out the radio on your morning commute, or the playlist during your workout for a podcast.
Profitable Hospitality offers useful tips focused on operations and marketing within the bar and restaurant industry. As with blogs, it is also helpful to seek out podcasts that fit in the niche of your clients.
Even if you don’t offer specific advice from every episode to one of your clients, staying up to date on industry trends will help you build a foundation of knowledge that you can consistently reference.
Attend Webinars targeted to Bar Owners
Companies will often offer free webinars that dive deeper into specific topics or industry trends. For example, BevSpot offered a webinar on four ways to increase bar or restaurant profits.
While recorded versions of webinars are helpful resources, if you are able to register to attend one live, you are often granted the additional benefit of asking the host questions after their presentation.
Between the nuanced information, and the ability to interact with the experts, you should make an effort to attend any relevant webinars that fit your schedule.
By staying up to date on the trends and news within the bar and restaurant industry, you are able to position yourself as a business partner to your clients. This will increase the value of your service even more, as you are able to consult and advise on topics outside of Trivia.
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